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Transforming care and staff engagement through the power of social media - a series of online seminars for the NHS

 organised by partners - NHS Employers, British Columbia Patient Safety & Quality Council
and the NHS Institute for Innovation and Improvement

The use of social media is expanding exponentially around the world – particularly amongst those working in health care. Joining these two sessions will inspire and help you to harness the power of social media to inform the public, interact and engage with your staff, health care professionals and other organisations, and add a human dimension to the messages you want to send out about your organisation. Imagine the transformative change we can achieve together through the enhanced connections and shared learning social media can deliver.

Webinar 1

10th July 2012 – 16.00-17.00
Chair – Dean Royles, NHS Employers

The value of social media: The Journey of British Columbia Patient Safety & Quality Council

Learn from the British Columbia Patient Safety & Quality Council’s story and experience of how and why they have used social media to drive change in their health care system, and how they got started using social media as a core channel to engage staff in their improvement strategies. The team will share their successes and the challenges they overcame using social media tools.

This interactive session will provide participants with an opportunity to examine the value that social media can play in their efforts to improve quality of care.

Click here to register for this webinar.

Webinar 2

17th July 2012 – 16.00-17.30 
Chair – Helen Bevan, NHS Institute for Innovation and Improvement

This webinar will explore how British Columbia Patient Safety & Quality Council have used Twitter to revolutionise engagement to improve care.

Learn practical skills on how to become a Twitter ‘all star’ to help you and your organisation succeed.  Be prepared to get active during this session!

Click here to register for this webinar.


In order to be prepared for these sessions, we strongly encourage participants to:

  • refer to your organisation’s policy and guidelines on using Twitter in your role
  • set up a Twitter account (don’t be shy - it’s easy!)
  • register yourself on (it’s free)
  • think of a short Twitter handle that describes you best (stay away from using numbers or underscores and try to keep it fewer than 15 characters). Don’t worry – it’s very easy to change your handle at any time
  • upload a photo to your Twitter profile
  • write a short description of yourself on your Twitter profile
  • follow those organisations that interest you (e.g. @nhsinstituteuk @bcpsqc @nhsemployers)
  • send out your first tweet
  • email your Twitter handle to Reuben Blackstock by 3rd July
  • have a look at the following resources on
  • watch the How to Tweet video
  • read the How to Tweet guide.

Webinar objectives

At the end of both sessions, participants will:

  • appreciate and identify the key components of effective and innovative social media campaigns that have changed the world  as we know it, and understand how this can be applied to health care improvement
  • realise the untapped energy source available through social media tools
  • learn the basics for using Twitter effectively for your work and your organisation
  • understand the value of social media in driving change.


Christina Krause, Executive Director, British Columbia Patient Safety & Quality Council I @ck4q     

Ajay Puri, Quality Leader, Communications & Engagement, British Columbia Patient Safety & Quality Council I @Ajay4Quality

Contact us


If you have any queries relating to these webinars or need any further information, please contact

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Copyright: NHS Institute for Innovation and Improvement 2012